Blog

Lisa Wahl joins as Partner, leading executive search mandates in contract furniture and living design. Andrea Beckel strengthens the team as Associate Partner, focusing on leadership roles across toys, baby and kids, and family living.

Cologne, 27.04.2026

A mis-hire in consumer markets rarely just costs money. It costs speed. In these markets, speed is often the only real competitive edge. That is the challenge many mid-sized companies face. Leadership does not automatically translate into results under real operating conditions. Especially where pressure, pace, and complexity come together, the gap between placement and impact becomes visible fast.

Against this backdrop, Marcus Kunkel is expanding EO Executives’ Consumer & Retail team in Germany with two leaders who understand these environments from the inside.

Lisa Wahl

Lisa Wahl joins EO Executives as Partner, specializing in executive search within the contract furniture and living design space. She works with office furniture manufacturers, living design companies, workplace design firms, and contract textile businesses.

Her focus is on roles that directly shape competitiveness, including Managing Directors, CEOs, and VP Sales positions. Before starting a search, Wahl analyzes the full business context, including organizational setup, culture, and economic realities. Because the best candidate on paper means nothing if the conditions for impact aren't in place.

She brings more than 13 years of experience placing senior leaders in complex B2B environments, combined with her own leadership background in mid-sized companies. As a certified executive coach, she evaluates candidates not just on capability, but on personality, values, and cultural fit.

Andrea Beckel

Andrea Beckel joins as Associate Partner, focusing on leadership roles in consumer markets where growth and transformation happen at the same time. Her core sectors include toys, baby and kids products, and family living. These markets are defined by intense competition, shifting consumer behavior, and increasing organizational complexity.

In these situations, Beckel sharpens role definitions, translates expectations into clear requirements, and highlights the factors that are often overlooked in selection processes. She brings more than 15 years of operational experience in sales, marketing, and international leadership roles. As Country Manager for DACH and Benelux in the toy industry, she has built markets herself. As an accredited INSIGHTS MDI practitioner, she combines market expertise with a structured view on personality and fit.

A Stronger Perspective on Leadership Decisions

With Lisa Wahl and Andrea Beckel, EO Executives strengthens its Consumer & Retail team with a combination rarely found in leadership advisory. This includes deep industry expertise, hands-on leadership experience, and a structured approach to assessing impact.

For mid-sized companies operating under transformation and performance pressure, this means direct access to advisors who understand both the market and the consequences of leadership decisions.